Ingredients

When Vinay and I set out to create Y, our “why” was simple: we wanted to build something for the people—a product for those who wanted to level up and a company that truly resonates with everyone, no matter if they purchased our product. To stay true to this vision, we conducted a survey of nearly 200 people (and growing) to understand their drinking preferences, behaviours, and trends. What we discovered was both insightful and inspiring.

When asked what they look for in drinks, 42% of respondents mentioned digestive health benefits, while 33% prioritised immunity support. This highlighted a growing focus on gut health and immunity as essential considerations.

Interestingly, about 40% said they would be more likely to buy a non-alcoholic drink if it offered both digestive and immunity benefits—proof of the rising demand for functional beverages.

You also told us loud and clear that low sugar, low calorie, and natural ingredients are non-negotiables in your drinks. And we couldn’t agree more!

When it comes to social occasions, 34% of you said you prefer mocktails (us too!), and what stood out most was that 44% of respondents never consume alcohol, with an additional 42% drinking alcohol only occasionally.

This incredible feedback confirmed what we believed & selfishly wanted ourselves: a functional mocktail is the perfect answer for those of us who want to prioritise health without sacrificing the joy of socialising.

Thank you for bringing Y to the world!